Privacy policy

Last updated: September 29, 2026

Woves operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). Woves is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy applies with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use and disclosure of your information as described in this Privacy Policy.

The personal information we collect or process

When we use the term “personal information”, we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information collected anonymously, or that has been anonymised so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including information inferred from that personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact details, including your name, address, billing address, delivery address, telephone number and email address.
• Financial information, including credit card, debit card and bank account numbers, payment card details, bank account details, transaction details, payment method, payment confirmation and other payment information.
• Account information, including your username, password, security questions, preferences and settings.
• Transaction information, including the items you view, put in your basket, add to your wishlist or purchase, return, exchange or cancel, and your past transactions.
• Communications with us, including the information you include in your communications with us, for example when you submit a customer support enquiry.
• Device information, including information about your device, browser or network connection, your IP address and other unique identifiers.
• Usage information, including information about your interaction with the Services, such as how and when you interact with or navigate the Services.

Sources of personal information

We may collect personal information from the following sources:

• Directly from you, including when you create an account, visit or use the Services, communicate with us or otherwise give us your personal information.
• Automatically through the Services, including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies.
• From our service providers, including where we use them to enable certain technologies, and where they collect or process your personal information on our behalf.
• From our partners or other third parties

How we use your personal information

Depending on how you interact with us, or which of the Services you use, we may use personal information for the following purposes:

• Providing, tailoring and improving the Services We use your personal information to provide the Services to you, including to perform our contract with you, to process your payments, to prepare your orders, to remember your preferences and items you are interested in, to send you notifications relating to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange shipping, to enable any returns and exchanges, to allow you to write reviews and to create a personalised shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
• Marketing and advertising We use your personal information for marketing and promotional purposes, such as sending marketing, advertising and promotional communications by email, text message or post, and to show you online adverts for products or services on the Services or other websites, including based on items you have previously purchased or added to your basket and other activity on the Services.
• Security and fraud prevention We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate or take action on possible fraudulent, illegal, unsafe or malicious activity, protect public safety and secure our Services. If you choose to use the Services and create an account, you are responsible for protecting your account details. We strongly recommend that you do not share your username, password or other access details with anyone.
• Communicating with you We use your personal information to provide customer support to you, to respond to you, to deliver effective services to you and to maintain our business relationship with you.
• Legal reasons We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or public authorities, to investigate or take part in the preparation of civil proceedings, potential or actual litigation or other adversarial proceedings, and to enforce or investigate potential breaches of our terms or policies.

How we disclose personal information

In certain circumstances we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With Shopify, suppliers and other third parties who perform services on our behalf (for example IT administration, payment processing, data analytics, customer support, cloud storage, preparation and shipping).
• With business and marketing partners in order to provide marketing services and adverts to you. For example, we use Shopify to support personalised adverts with third-party services based on your online activity with different shop owners and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to ask us not to share information about you in order to show you targeted adverts and marketing based on your online activity with different shop owners and websites. You can exercise your rights to opt out of this use here
• When you ask, request or otherwise consent to us disclosing certain information to third parties, for example to send you products or through your use of social media widgets or login integrations.
• With our affiliates or otherwise within our group of companies.
• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies and to protect or defend the Services, our rights and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide the Services to you and improve them. Information you submit to the Services is transferred to and shared with Shopify as well as third parties who may be located in countries other than where you live, in order to provide the Services to you and improve them. In order to protect, develop and improve our business, we also use certain enhanced Shopify features that incorporate data and information from your interactions with our store, together with other shop owners and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, together with other shop owners and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights in connection with the use of your personal information for these purposes. If you would like to know more about how Shopify uses your personal information and what rights you may have, you can visit Shopify's consumer privacy policy . Depending on where you live, you can exercise certain rights in relation to your personal information here Link to Shopify's privacy policy portal.

Third-party websites and links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, you should read their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness or reliability of information found on those websites. Information you provide in public or semi-public places, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to their use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's data

The Services are not intended to be used by children, and we do not knowingly collect personal information about children under the age of majority in your jurisdiction. If you are a parent or guardian of a child who has given us their personal information, you may contact us using the contact details below to request that it be deleted. As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and retention of your information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security”. In addition, the information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide services to you, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, they apply only in certain circumstances, and in some cases we may refuse your request to the extent permitted by law.

• Right of access/to know You may have the right to request access to the personal information we hold about you.
• Right to erasure You may have the right to request that we delete the personal information we hold about you.
• Right to rectification You may have the right to request that we correct inaccurate personal information that we hold about you.
• Right to portability You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
• Right to opt out of sale or sharing for targeted advertising Depending on where you live, you may have the right to opt out of the “sale” or “sharing” of your personal information, or to opt out of the processing of your personal information for purposes considered to be “targeted advertising”, as defined in applicable data protection laws. You can exercise your rights to opt out of this use here. Please note that if you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are located, we will automatically treat this as a request to opt out for the device and browser you use to visit the website. If we are able to link the device sending the signal to a Shopify account, we will also apply the opt-out request to the account. If you would like to know more about Global Privacy Control, you can visit https://globalprivacycontrol.org/. Other than Global Privacy Control, we do not recognise other “Do Not Track” signals that may be sent from your web browser or device.
• Managing communication preferences We may send you promotional emails, and you can opt out of receiving these at any time by using the unsubscribe option included in our emails to you. If you opt out, we may still send you non-promotional emails, for example about your account or orders you have placed.

You can exercise any of these rights where indicated on the Services or by contacting us using the contact details below. If you would like to know more about how Shopify uses your personal information and what rights you may have, including rights in relation to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising these rights. We may need to verify your identity before we can process your requests, as permitted or required by applicable law. In accordance with applicable laws, you may appoint an authorised agent to make requests on your behalf to exercise your rights. Before we accept such a request from an agent, we will require the agent to provide proof that you have authorised them to act on your behalf, and we may ask you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.

Complaints

If you would like to complain about how we process your personal information, please contact us using the contact details below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details below, or to lodge your complaint with your local data protection authority. For the EEA, you can find a list of the supervisory authorities responsible for data protection here. In the United Kingdom, the supervisory authority is the Information Commissioner's Office (ico.org.uk).

International transfers

Please note that we may transfer, store and process your personal information outside the country you live in.

If we transfer your personal information out of the European Economic Area (EEA) or the United Kingdom, we will use recognised transfer mechanisms such as the European Commission's standard contractual clauses or any equivalent contracts issued by the relevant competent authority in the United Kingdom, as applicable, unless the data transfer is to a country assessed as having an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal or regulatory reasons. We will publish the revised Privacy Policy on this website, update the “Last updated” date and give notice as required by applicable law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights you have, please call +46 76 346 98 94, send an email to wove@eoka.se or contact us at Blåportsgatan 2B, 371 56 Karlskrona, Sweden Under applicable data protection laws, we are the data controller for your personal information.